I know what you're saying. I'm not ready to cut the same slack that I do to retired professional athletes who see product endorsement as the only way to make a living after their competitive edge dulls. The only reason I chose to speak up in this case is that Bob Dylan could choose to maintain some of his integrity as one of the artists whose career is not endangered by the ever-changing industry landscape. Far from being in the vulenrable position of an upstart band, Dylan consistently finds himself in the top 50 of highest paid artists.

In 2004 for example, he sold 787,000 CDs from his catalogue and earned $5.6 million in royalties. He also has his multi-volume Chronicles topping bestseller charts still after several years. Not to mention what he earned for that hilarious Victoria's Secret ad campaign.

I would just think that someone with Dylan's profile and history would make better choices with how he profits from his image. But then again, I never thought that Dylan had a heart.