POP Montreal

International Music Festival
19-23 September, 2012

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Marshall Mcluhan   {my}  teacher... classroom to studio.  

Wednesday, September 21, 2011 - 11:00 - Sunday, September 25, 2011 - 21:00

@ POP Quarters everyday of festival. 

VERNISSAGE: with intro by Richard Kerr, Wednesday September 21 @ 19h30.

Richard Kerr :

" Marshall Mcluhan, for me, opened the classroom door which lead directly to the studio. In 1975, as a naive and unformed student I volunteered to document a "talk" given by Marshall McLuhan at the Sheridan School of Art & Design. Coincidence, lead to opportunity, which turned to epiphany. My encounter with McLuhan formed my understanding of the Arts and shaped the ensuing 30 years of studio practice. Marshall McLuhan {my} teacher... classroom to studio is an installation which includes: McLuhan - a 60 minute video, a 4-screen digital projection from the I.S.S.C. project, and a recent selection of Motion Picture Weavings. "

Statement: >>McLuhan is a 60 minute monologue recorded in 1975 and re-worked in 1993 for the installation, Overlapping Entries, shown at the Mackenzie Art Gallery in Regina Saskatchewan. In McLuhan, Kerr recontextualizes a “question and answer period” for design students delivered by media theorist Marshall McLuhan at Sherdian College in 1975. Operating from McLuhan's own aphorism “the medium is the message,” Kerr combines footage of the address with two scrolling texts in the borders, in one showing an asynchronous transcript that weaves around McLuhan's dialogue, and in another, reinforcing McLuhan's talking points like a ticker on cable news. It has the effect of sharply re-conceptualizing the semantic and rhetorical values of the lecture in particular, yet also provides a fascinating perspective on McLuhan's own ideas and intellectual form of address.

Acknowledgements

Collaborator: Stephane Calce   |   Support: Mel Hoppenhiem School of Cinema/C.A.L.Q.   |   Hexagram 

Richard Kerr is a teacher/practitioner based in Montreal since 2000. He is a film/video maker and visual artist, with a wide range of interests and vast body of work that has been exhibited and collected internationally. Richard is currently preparing an exhibition, titled, "Drawing from Photography", that will encompass his interests and influence of the formal properties of photography on his body of work in all media.

www.richard-kerr.ca   |   http://vimeo.com/richardkerr

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