and its name is - shockingly! - Film Pop.

Now entering its fifth year in 2008, the festival aims to present new independent cinema and its unsung cinematic forbearers in a variety of unconventional venues and contexts throughout Montreal. Film Pop is all about busting out of the rusty old film festival cage, and finding fun new ways to present movies, with a particular predilection for the musical. It's "where movies and music make out in the dark," as the old saying goes.

Film Pop runs alongside and within the Pop Montreal International Music Festival for the full five days of the festival, from October 1st to the 5th, 2008. In addition to its regular programming and crossovers with the music festival Film Pop will also feature a number of co-presentations with Art Pop, Puces Pop (the arts & crafts fair) and the Pop and Policy IP Conference.

This year, Film Pop is placing a special focus on the idea of public presentation in an age of private media, and hoping to inaugurate a dialogue about the exhibition of independent and repertory content in Montreal. This emphasis on public presentation will be highlighted by a number of films presented with a live element - the more "rocking" the better, clearly.

2007 Facts:

-Nearly 300 submissions from around the world

-43 features, shorts and music videos selected for public presentation

-Countries represented: Canada, the USA, Japan, Norway, Mexico and Australia.

Film Pop is:

Director and Co-ordinator: Philippe Tremblay

New Initiatives and Sponsorship: Jessica Harvey

Producer: Patricia Boushel

And many incredible Pop Montreal co-crew and so many amazing Film Pop volunteers!

Contact: film at popmontreal dot com