POP Montreal: September 22-26, 2021
David Hayman,, Michelle Bensimon, Jesper Gadeberg and Andy Hamm
Co-presented by Secret City Publishing
This open format, Mythbusters-style panel explores the ins and outs of music licensing: the mysterious way that songs wind up film, television, and ads. We’ve assembled a variety of industry pros together to answer all of your questions about sync licensing, whether you want to learn how the deals work or hear firsthand what makes a track stand out to a licensing agent. Bring your questions and get ready to take your music to the next level. >> Michelle is the lead singer of Montreal alt pop band Caveboy, whose music has been featured in shows such as Orange is the New Black, Killjoys and more. >> Award winning music stylist Jesper Gadeberg is based in Copenhagen. Jesper’s musical ideas often makes it to be in commercials featured in International advertising forums such as Cannes Lions, Ciclope, Eurobest, Creativity Online and Shot’s etc. >> Andrew Hamm is an LA based musician and visual artist currently acting as Music Director for Crispin Porter and Bugusky Ad Agency. He currently facilitates and oversees music clearances, sourcing and creative input for brands such as Infiniti Cars, Jose Cuervo, PayPal, Hulu, 1800 Tequila, NBA2K, Fruit of the Loom and Dominos to name a few. Prior to his time as Music Director he was a founding member, writer and performer in the band Local Natives from 2005 -2011 and presently performs in the experimental band Melted Bodies. >> Supergroup is the brainchild of Creative Director and Lead Music Supervisor David Hayman, whose passion for storytelling extends from cinema through music and beyond. David's experience spans years of television series work in both comedy and drama, award winning advertising, and celebrated independent films. #WEARETHESUPERGROUP