French agencies have a particularity, compared to most other countries: we produce the local bands we are representing. Our job can include gathering musicians, gathering technical crew, discussing possible lighting design, what set-up the artist should have with artistic and financial concerns in mind, how to travel, and of course financing all of that.
Being a good agent means having a clear view of potential, on a medium term, in order to know when it is the appropriate time to invest, what is useful and what is not. When it comes to exporting French acts, their management work very closely with us to decide, with advice from our local partners on each territory (label, PR, agent or promoter), the right moment and which steps should be taken to expose an artist to the right potential audience. There has to be a good balance of knowing when to take an opportunitiy and a down-to-earth vision.
When it comes to promoting foreign acts in France, being a good promoter means taking responsability for every live step offered in this territory for them, and trying to build a good and virtuous dynamic. Having a production hat next to a promoter hat often helps to understand the choices bands have to make.