French agencies have a particularity, compared to most of other territories: we produce the local bands we are representing. Our job can include gathering musicians, gathering technical crew, discussing possible Lighting design, what set-up the Artist should have, with artistic and financial concerns, how to travel, and of course financing all of that.
Being a good agent means then to have a clear view of a potentiality, on a medium term, in order to know when is the appropriate time to invest, what is useful and what is not. When it comes to export French acts, their mgmt and us work as a very close team to decide, with advice from our local partners on each territory (label, PR, agent or promoter), the right moment and steps to expose an Artist to the right potential audience. There has to be a good balance between a real openness on opportunities, and a down-to-earth vision.
When it comes to promoting foreign acts in France, being a good promoter means taking responsability for every live step offered in this territory for them, and trying to build a right and virtuous dynamic. Having a production hat beside a promoter one often helps to understand the choices bands have to make.