Working as a booking agent requires drive and tenacity. You endeavor to spread the reach of your artists' music and expand their live audiences as far and as wide as possible. It is important to provide your clients with solid live plots that are both realistic and exciting.
Tours can range from being a week long in one country to twelve weeks long in across dozens of countries - coordinating live activity therefore requires a meticulous attention to detail and a sharp focus on the long term goals and needs of an artist.
From initial planning, to routing, confirming and setting the tour into motion, right through to the final date, you are required to build relationships and trust with all parties involved; from the artist themselves, to their management and label, right across to all the national and local promoters who embark on the journey with you, and strengthen the campaign to its maximum potential. The pleasure in delivering a successful tour is an unrivalled joy.