Tell us about the world of PONY. Where did you get the idea for such a surreal décor for the shop?
I would say that the idea was inspired by pretty much everything I was working on at that moment. I liked the idea that the interior was the exterior. I’ve always loved this simple and contrasted concept. It made me think of my youth. I hadn’t realized immediately but I think my subconscious was snooping around my childhood imagination, particularly in my memories of the show ‘Mister Rogers’ Neighborhood’ that I watched when I was young.
There is also my new found love for basketball that entered into the equation. I got a custom made net so that people could play and interact with the décor, and even a screen to project old games as well as the best of Kobe and Lebron.
And in terms of the giant plushies, I had created concepts for the photos of the new collection a month or two before was to open. For the concepts, I had this idea for a sort of human Mr. Potato Head. I am obsessed by this idea still to this day. The concretization of the feeling of losing yourself. Of losing pieces of yourself. The idea of being under construction.
It’s a nice mix, all of this. Pretty deep eh? (haha)
When did you fall in love with this type of work?
I fell into this career path about 11 years ago. It became certain in my mind when leaving cegep that I wanted to dedicate my life creating images that would make people smile. I think it’s a wonderful power to be able to make people laugh, feel and think while putting a little beauty in this world that is a little too often 50 shades of beige.
How do you divide your time between designing, producing and operating the store? What are your plans for the future?
The truth is that every day is different. The majority of my time is dedicated to Pony. It’s a lot, but it’s my passion. I have the will to become better everyday and I have big ambitions so it’s normal that the work equates to my large desires. And I don’t have a boyfriend at the moment so there’s no one there to get mad at me for working too much ;) In the future, I have a feeling that I will develop internationally, starting with the USA. I feel like travelling. I see myself in NY a little more often in the near future and maybe opening a pop-up shop over there next summer.