There’s no shortage of good music out there. This is especially true today, as technology has enabled artists to make professional-sounding music on their laptops, and release it to huge potential audiences on online platforms.
There are no gatekeepers or roadblocks between artists and their prospective fans. All an artist needs is the drive (and a decent internet connection) to get their music out there for future fans to discover. That’s amazing. What a time to be alive. There is more music at our fingertips than ever before, and a lot of it is pretty good. But when an artist’s potential outreaches what they can achieve using their own DIY methods, that’s when things get interesting.
For me, A&R is about separating the good music from the great music. In this day and age it’s simple enough to get your music out there, and even gain a decent following. What separates the good from the great? What’s the difference between a solid online fan base and world-changing, capital G, GREAT music? For me, the difference is in the songwriting. If you’re an artist looking for tips on how to catch the attention of A&R representatives, my best advice is to focus on your songwriting. Unfortunately there is no secret formula, but if you’re expressing something deeply relatable and human, and doing it in your own authentic and original style, you’re on the right track.