Charlie Hulin

Charlie was born from a childhood dream: as a little girl, I was already altering my clothes to give them a new life. As I grew up, that dream became wanting to be a fashion designer, but I wanted to do things differently, with fashion that is circular and kinder to the environment.

That is how Charlie came to be: a brand of adjustable, reversible bags and book sleeves, made in my studio in Chabanel, Montreal, from textiles diverted from landfill. The very heart of Charlie is upcycling, a way of recovering textiles that gives a second life to offcuts and textile waste of all kinds.

Over time, the approach became clearer: transform rather than throw away, to contribute to a circular fashion built on reuse and the sharing of resources. Society's unwanted textiles have become Charlie's raw material.