Stitch In

I'm Cynthia Roukoz, the designer and embroiderer behind Stitch In, a handmade embroidery brand where every piece is imagined and stitched by hand.

After twelve years working in biochemistry, I chose a different path, led by the wish to get closer to what speaks to me: flowers, nature and making things.

My story with embroidery started simply, with gifts made for friends. I never imagined it would become my work. Over time, the encouragement and appreciation of people who discovered my pieces made me want to keep going.

Today I draw my inspiration from the beauty around us, a detail of daily life or a moment that catches the eye. I believe beauty is everywhere, even in the sometimes frantic pace of our days.

Through embroidery, I try to capture these small moments, bring them to life on everyday objects and hold on to them a little longer.

Each stitch takes time and patience, and that is exactly what makes each piece unique.

That is how Stitch In has grown, stitch by stitch, carried by the people I meet, the conversations and the desire to keep creating.