Tiara Guy

Tiara Guy serves as Associate Director of Marketing Operations, Artist & Industry Relations at SoundExchange. In this role, Tiara leads SoundExchange’s Artist and Label outreach program, building and fostering key relationships within the music community.

Tiara’s responsibilities include identifying unregistered creators and rights owners who have yet to claim the royalties they are entitled to through SoundExchange. Tiara educates creators on how to maximize their digital performance royalty revenue by registering with SoundExchange and assists registered creators with their current accounts, including searching and claiming their recordings, tracking their catalog, and reviewing their digital royalty payments.

Tiara brings a wealth of institutional knowledge to this role after having worked at SoundExchange in some capacity for more than a decade. Tiara launched her career in the music industry working in SoundExchange’s Data Management department before translating her expertise into Industry Relations.